The international gaming operator, Betway is the new sponsor of Betis. Both entities have signed a long-term collaboration agreement. Thanks to this agreement, Betway becomes one of the main shareholders of the Sevillian entity and further consolidates its brand in Spanish territory.
Starting next season, Betis will wear the new sponsorship on their shirts. In addition, Betway, a British company based in Malta and Gernsey, will have assets in hospitality, image rights, advertising on club media and digital rights.
Partner of a history of Spanish football
The CEO of Betway, Anthony Werkman, has shown his satisfaction with the agreement of both companies and has said that “Real Betis competes in one of the most followed leagues in the world, in which we also have a great presence
“. And he adds that “we could not be happier to have become partners of one of the historic and most popular clubs in LaLiga. We look forward to showing ourselves to their fans and the people of Seville.”
Betway is the new sponsor of Betis and has sponsored another Spanish Football Clubs like Alavés, Levante UD and CD Leganés.
Internationally, it has collaborated since 2015 with West Ham United in the Premier League. Betway is known within the industry for its track record and for having delivered the largest progressive jackpot ever. A soldier named Jonh Heywood got it and pocketed £ 13 million.
More restrictive Gambling Law
The news of the collaboration agreement between Betway and Real Betis F.C. It comes weeks after the controversy arisen by the new decree of Law that will regulate the advertising of the betting houses and gambling operators in Spain. The Minister of Consumption, Alberto Garzón, anticipates that the new regulations will come into force from October, shortly after the start of LaLiga
. Among the measures adopted is that gambling operators cannot sponsor their brand on shirts or any other sports equipment. The ban also extends to stadiums or venues.