The group of casino and sports betting operators Soft2Bet enters India through four major online gaming brands. Soft2Bet’s Director of Business Development, Uri Poliavich, has expressed his satisfaction with the operation, “we are happy to present our products in the Indian market and deliver ourselves to a new and exciting audience”.
Also, in the not too distant future, Soft2Bet plans to introduce its multi-brand portfolio in the country. Currently the group of operators has 16 online casino and sports betting companies.
International expantion
The company has made this strategic move with the aim of entering one of the most important emerging markets in Asia and thus expanding its presence internationally. India has a population of over 1.3 billion people. “Global expansion is a key principle for Soft2Bet, and positioning our brands in such a large market will surely present us with very exciting opportunities in the future,” added Uri Poliavich.
Soft2Bet enters India through four major online gaming brands among users, Wazamba, Rabona, Nomini and Campobet. One of the main successes of the Soft2Bet casinos is the possibility of customizing the player’s profile and the gamification of online sports betting. Sports betting includes the most popular sport in India, cricket.
Soft2Bet enters the Swedish market
Just a few weeks ago, Soft2Bet announced the entry into the Swedish gaming market through YoYo Casino. At the end of 2019, the group of online gambling and casino operators was licensed by the local Swedish regulator, Spelinspektionen. Soft2Bet is a company that was founded in 2016 and has 1,000 casino games. It works directly with 69 suppliers, has some 3,000 affiliates and around 100,000 active clients. It currently has offices in Malta, Bulgaria and Cyprus. Its international expansion and development is a clear example of the brand’s effort to be in the most important international markets in the world.
